If you have been contemplating about starting up your own little business venture, then one of the first things you need to think about, is your brand presence. Everything else you do will be quite useless if you are not going to pay attention to this critical aspect. It will drive everything you do from now on, and you want to make sure it has the appeal you want it to have. While it does involve some business acumen, for the most part, it involves common sense and being creative. If you are feeling rather overwhelmed at the things you have to suddenly take care of, why not take a look through these simple tips to help get you started with setting up your brand?
In the words of the great Aristotle, you have to first and foremost, know yourself. If you do not, there is not much of a chance that random people would. They will also not spend much time trying to figure you or your brand out. If they are confused, they will simply move on to something that does not confuse them. What you want your company to reflect? What is the image you have in mind? How do you want people to see you 20 years from now? How about 50 years from now? And if you want the company to last that long, what sort of image do you want to portray that will stand the test of time?
Think Brand Not Product
Though yes at the end of the day you will be selling the actual products and services, what you are actually selling, is the brand of course. Think of it from the perspective of movie stars for instance. A producer would say the role is more of an Angelina Jolie type one as opposed to perhaps Reese Witherspoon. Their names are their brands, and their acting is the actual product. But when they make appearances for publicity at various events, they do so with a great focus on their name. When done right, people may not always remember the face of the person who acted in a memorable movie, but they will certainly remember the name. An experienced branding agency will be able to guide you if you need help here.
You want your company to be around long after you are gone, and in order for this to happen, it needs to have a timeless presence out there. Bear in mind you are competing with hundreds of other companies who are vying to be noticed, and simply being different is not going to fully cut it. Sure it will get you somewhere, but once you are there, then what? Remember to be timeless; create a brand that will be relevant and resonant even 50 years from now. There are a few companies in the world that have mastered this and are still going strong, so maybe consider them as an example.
One of the main reasons most brands do not get recognised is because they are not focused. You should be targeted and have your mind on the end goal. What do you want to achieve? What is the image you are trying to portray? Keep this as a visual at all times, and use it as a guide. It will stop you from straying and getting carried away with campaigns that though good, would be completely useless for your brand. Definitely, keep your eye on the bigger picture for direction.